Survey tool

[submenu_tab:Survey tool]

Our survey tool is developed with the idea of practical and easy accesibility for meaningfull intelligence in every day business activities. Step by step logic in every set up touchpoint with focus on practical functionality and respondent experience helps you to move quickly to the part you are most interested in.

Flexible closed or open link allows you to collect data in various channels and through different devices. You can acces respondents directly through a integration with CINT Link panels in over 50 countries.

Engage the data with powerful set of instant reporting, semi automated text analytics (coding) tool and capable crosstab analytic. Share it with your authorised colleagues or move it to static formats (PPT, XLS, SPSS, CSV).

With help from our profesional support your surveys could be easily transformed into long term multichannel research programand the use of full Synopticom EFM / 360 insight and action platform.

User friendly question creation (multiple, matrix, open – 10 types), picture and video material insertion, user Branding/identity, advanced survey conditions-logic (branching, skipping, screening, piping, randomisation). Multi-language support.

Creating a survey

A survey can be created either from scratch or using a template. A template is an existing survey containing predefined configuration and predefined questionnaire.

Survey settings

When creating survey from a template the settings are prefiled by template defaults, however, values can be modified. Survey settings consist of the following parameters:

  • Template (optional). A list of existing surveys and templates to predefine questionnaire and survey settings;

  • Title. Survey title that will appear in survey list and will be visible to the user only;

  • Language. Language that the survey will be displayed in;

  • Welcome message (optional). Message displayed to respondent when opening the survey;

  • End message. Message displayed to the respondent after completing the survey;

  • Survey logo (optional). Image that is displayed in the survey and is visible to respondents;

  • Screen out url (optional). Custom web page link to forward respondents to in case of a screen out. Screen out is triggered when respondent does not pass the filtering question that can be set up when creating survey questions;

  • Screen out delay. Each screen out can contain its own explanatory text to be displayed to respondent. After the specified delay, respondent is then forwarded to the specified screen out URL;

  • End url (optional).  URL to forward respondents to after completing the survey;

  • Administrator. Person or company name administering the survey;

  • Administrator e-mail. Contact e-mail in case any problems should occur;

  • Expiry date (optional). Date when the survey should automatically become closed and not accessible to respondents.

Note: these settings (except the template setting) can be changed at any time. Furthermore, the following settings does not apply to Cint panelists:

  • End message. Message is not shown at all;

  • Screen out url. Redirected using a predefined url;

  • Screen out delay. Screen out text is not shown at all;

  • End url. Redirected using a predefined url;


Questionnaire consists of the following:

  • Pages. Pages are used to split large questionnaire into smaller pieces. Survey can contain multiple pages, however, only one page is displayed at a time. Each page represents a question group that is displayed to respondent.

  • Questions. Questions are added to pages and can be of the following types:

    • Matrix (custom). Multiple sub questions having the same possible answers. Only one answer can be selected per sub question;

    • Matrix (10). Same as “Matrix (custom)” with predefined answers from 1 to 10. Used for scaling;

    • Matrix (multiple choices). Same as “Matrix (custom)”, however, multiple answers per sub question can be selected;

    • Radio list. A list of answers allowing to choose only one of them;

    • Multiple choices. A list of answers allowing to make multiple selections;

    • Multiple short text. A list of text input fields that the respondents can fill in;

    • Long free text. Text input field allowing the respondents to fill in larger portions of text;

    • Short free text. Text input field allowing the respondents to fill in a small portion of text (up to 255 characters);

    • Numerical input. Text input field allowing the respondents to fill in numeric values only;

    • Text display. This is not a real question. It simply allows the user to add some text or media to the survey not requiring any input from the respondent;

    • Screen out. Not really a question also. Used for respondent filtering purposes using predefined conditions by the user. If screen out is triggered, respondent is forwarded to the specified screen out URL (aquired from the survey settings).

Whole questionnaire and its individual questions can be previewed by the user at any time. For user convenience a quick add feature is also available. This feature allows user to add answers and sub questions quick and easy. Furthermore, question and page ordering can be changed with a couple of mouse clicks.

Additional question settings

Each question may have the following additional settings:

  • Mandatory. Question cannot be skipped and must have an answer if mandatory;

  • Option “Other”. Question will have predefined answer for value “Other”;

  • Minimum/maximum answers. If question allows multiple answers, minimum and maximum number of answers can be specified. Attention: when these settings are set, question becomes not mandatory;

  • Random answer order.

Additionally, sub questions can be selected as exclusive. When an exclusive sub question is answered, other sub question become disabled not allowing them to be answered.

Survey logics / Branching

Each question may have scenarios describing whether to display a question or not. Scenarios consist of conditions. Each question may have multiple scenarios. Question is displayed if all conditions are satisfied in at least one question scenario.

Please note that all questions are displayed by default, however, if a question contains scenarios, then at least one of them must be satisfied for the question to be displayed. This is particularly useful for screen out questions as screen out is triggered if and only if a “Screen out” question is displayed.

Conditions are defined using desired answers from survey questions that prior to the question being edited. Condition settings are as follows:

  • Scenario. Name of the scenario to assign condition to;

  • Previous question. Question to use answers from;

  • Comparison operator. Defines how previous question answers will be compared:

    • Less than. Can be used for numerical answers only;

    • Less that or equal to. Can be used for numerical answers only;

    • Equals. Question answer must be equal to specified value;

    • Not equal to. Question answer must not be equal to specified value;

    • Greater than or equal to. Can be used for numerical answers only;

    • Greater than. Can be used for numerical answers only;

    • Regular expression. Can be used to specify the requirements for the answer text. To use this operator some knowledge of regular expressions is required.

  • One of the values to compare to:

    • Answer. Depending on the operator the selected answers will have to be either chosen or not for the question to be displayed;

    • Constant. Used to compare question answer to a specific value or values. For user convenience a “quick add” feature is available;

    • Questions. Used when comparing two different question answers;

    • RegExp. Regular expression.

Note, that branching can be achieved using scenarios. Each different scenario repeated throughout multiple questions can represent a separate branch.

Piping is also supported. It enables you to carry text from one question to the next depending on the options selected.

Furthermore, question order and page order may be selected to be randomized. Important thing to remember is that survey logics (conditions) must not become invalid.

A survey copy can be created instantly if desired to distribute in other language.

When survey is created and activated it can be distributed to respondents using these methods:

  • Open link. Flexible link used in various channels (e-mail, web page, social media) and any device (smart, tablet, PC). Possibility to prevent same respondent to fill the survey twice is also available;

  • E-mail invitations. Allows to load and manage your own contacts, send up to 1000 custom invitations and reminders a day, track status;

  • Panel (powered by Cint). Gives access to millions of opinions with CINT ENGAGE.

These channels are available depending of the user license.

Collected responses may be previewed in real time and exported to XLS and CSV. Data can be provided as answer codes and full answers with the ability to filter:

  • Complete responses. Responses of respondents who reached the end page;

  • Incomplete responses. Responses of respondents who did not reach the end page because of a screen out or other reasons (quitting);

  • Screen outs. Responses of respondents who did not reach the end page because of a screen out.

Instant results can also be viewed in standard reporting. If changes were made to the questionnaire during the collection phase, old responses are preserved and may be imported back.

Standard Reporting

Analyse text (open end) with professional semi-automated coding tool.


Create reports with powerful crosstab analytics – MyReports. This tool allows to represent data in complex tables and charts that can be incorporated into custom user reports.


Tables can be used for displaying data in reports and for creating charts. To create a table questions from the questionnaire and their possible answers are used as attributes. This provides the user flexibility create complex data representations by specifying data displayed in table rows, columns and data fields. Attributes can be selected using either quick add feature that allows to select a group of attributes and move them to desired location all at once or using drag & drop. There are three types of attributes:

  • Single. Represents question with single choice answer;

  • Multi. Represents question with multi choice answers;

  • Text. Represents question with open text answers;

In general, crosstab allows user to:

  • Have multiple data slices. This allows to group data by multiple attributes;

  • List all the responses for selected questions;

  • Display total and subtotal values for selected data slices;

  • Show percentages by either row, column or number of responses (for multichoice questions);

  • Apply various functions:

    • Sum;

    • Average;

    • Count;

    • NPS;

    • Top 4-5 (%);

    • Top 6-7 (%).

  • Specify data precision. Allows to round data values by having none, one or two decimal point numbers;

  • Filter data by specifying attributes (question answers) to display;

  • Custom table header titles.

Tables can be saved, exported to XLSX and reused when creating new ones.


Charts are created using tables. Multiple tables can be used for creation of a single chart and specific table cells can be selected to be displayed. Like tables, charts can also be saved, exported to XLSX and reused when creating new ones. Furthermore, charts can be exported as images and even to PPT.

To create a chart, user has to select values in table rows and columns to be displayed in charts.

Each chart has the following settings:

  • Chart type. Specifies chart type and style:

    • Single-Series. Contains 17 different style charts for representing single slice data. Same attribute must be specified as both: serie and category;

    • Multi-Series. Contains 17 different style charts for representing multislice data. Two different attributes should be used when specifying serie and category;

    • Stacked. Contains 4 different style charts for representing multislice data. Chart columns belonging to the same category are stacked on top of each other. Two different attributes should be used when specifying serie and category;

    • Scroll. Contains 4 different style charts for representing large portions of data (that requires scrolling);

    • XY plot. Contains 3 different style charts:

      • Scatter. Requires user to specify three attributes representing series, X and Y coordinates for data points;

      • Bubble. Same as “Scatter” chart, however, allows to specify the third attribute, representing the size of the point (bubble);

      • Heat map. Similar to “Scatter” chart, however, data is represented using colors;

  • Width, height.  Allows to specify chart dimensions from the predefined values thus not complicating the creation of report layout;

  • Caption. Text visible as chart’s title;

  • Subcaption. Text visible as chart’s subtitle;

  • Text on X axis. Name or explanatory text on X axis;

  • Text on Y axis. Name or explanatory text on Y axis;

  • Show data labels. Allows to specify whether to display data labels on axis or not;

  • Show data values. Allows to specify whether to display data values in chart or not;

  • Show stack percent. Display values as percentages chart’s type is “Stacked”;

  • Show question text. Allows to specify whether to include question text into data labels or not.



Reports consists of tables and charts that are chosen by the user using drag & drop feature. Charts and tables are represented as boxes of corresponding sizes. This way the creation of report layout is quick and easy. In order to organize the reports, tables and charts may be spreaded through separate tabs.


Same charts and tables can be reused multiple times throughout different reports. All table and chart export features are also available in the reports.


Each report can be shared with your authorised colleagues and partners.

Your tab content

[submenu_tab:Plans & pricing]A low fixed 500 EUR yearly price gives access to all features in the survey tool with 50 000 full responses included. You can easily buy more volume if needed for fixed prices. Notice: when buying completes throuh the CINT link the price appears after sample customisation.

[submenu_tab:Integration with CINT panels]

[submenu_tab:Privacy, Terms & Conditions]

About Synopticom

Synopticom is market research technology company operating from Vilnius, Lithuania.
Our primary mission is to make MR research data meaningful in everyday business activities to all types of business professionals and differentiated management levels.
Our team is a balance of market research, IT and management competencies to provide B2C & B2B services based on SaaS solutions;
Synopticom is a member of Lithuanian market and social research association which is a part of ESOMAR and EFAMRO and operates under rules of the survey conduct.
Synopticom is registered in STATE DATA PROTECTIONS INSPECTORATE ADA as a data processor and operates under the Law of Lithuania and European Union.


All user support enquiries:
UAB “Synopticom” and UAB “Synopticom International” Savanorių pr. 1, LT-03116 Vilnius
Tel.: +370 5 250 0187; Mob. +370 655 69098


Company CEO – Liutauras Daugirdas
+370 655 690 9



UAB “Synopticom”
Registration No.: 300650435
VAT No: LT100003433213
Bank Details:
Swedbank, AB
Konstitucijos pr. 20A, 03502 Vilnius, Lithuania
IBAN: LT907300010099136898

For international operations

UAB “Synopticom International”
Registration No 302748928
VAT No LT100007894515
Bank Details:
Swedbank, AB
Konstitucijos pr. 20A, 03502 Vilnius, Lithuania
IBAN: LT037300010132490750
SWIFT: HABALT22 privacy statement

Information collection and use

►    Any information stored on our site is treated as confidential and not given away or sold to anyone. All information is stored strictly secure and can only be accessed by


►    During your registration on our site, we collect information such as company name, e-mail, address, location, telephone/fax and name on responsible person. This information is used to identify you in our system, for billing reasons and to be able to contact you if for any reason there should be a problem with your account. The information gathered will only be used internally in and not given away to any third party.

Access to your personal information

►    As a Synopticom customer, you can at any time access your personal information and update you contact details by logging in with your username/password on our site.

Access to information collected

►    As a Synopticom customer, you have access to create several users with different privilege levels within your account. With this option more than one person in your organization can benefit from the use of our services and you are still in control of who has access to different kind of information. It is, however, your responsibility to choose the level of access each user should have and to protect your information by selecting which users within your organization can access your protected folders.


►    We utilize the use of cookies to store information about your browser version, Internet IP address and Operating System. A cookie is a small text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you.

Anonymity in surveys

►    When anonymity in surveys are involved, no identifiable information, like browser type and version, Internet IP address, operating system, or e-mail address, will be stored together with the answer. This is to protect your anonymity.


►    When your subscription to any of services is terminated or expired, your account will be deactivated and not accessible. However, Synopticom reserves the right to store information collected through the use of our site for an indefinite time. If you for any reason wish to re-open your account with us, your previously collected information will still be available.


►    We use reasonable precautions to protect our customers’ personal information and to store it securely. Such precautions are the use of encrypted communication between our servers and any clients accessing our site by the use of Secure Socket Layer (SSL). SSL is a technology widely used by any web-services seeking the protection of information on the internet. To ensure our customers that they truly are accessing services we have adopted the use of industry standards certificates from one of the most trusted Certificate Authorities available on the internet. You can see this by clicking on the privacy icon in your browser.

Changes to this statement

►    Synopticom may occasionally change this information, such changes will be notified by changing the last updated section in this document and may also be shown as a welcome message during login on our site for a limited space of time. We encourage our customers to regularly check for any updates to this statement.

Your Personal and Company Information

►    We will not — under any circumstances — sell, rent, distribute or give away your email address or personal information to ANY third party. We will not publish your email address, phone or mailing address at any time.

Our Guarantee of SPAM-Free Privacy

►    We won’t swap or rent your email address to third parties. We will respect your choices on which emails you wish to receive from us.

Your email address

►    If you have subscribed to our newsletter, we hold your email address only in order to send you information on registration the newsletter you have requested. You can unsubscribe at any time for any reason. If you ever have a problem with your subscription, feel free to contact Customer Service.

Your data

►    We will proactively protect your customer, subscriber data, and survey data by keeping our servers up-to-date and our internal data security high. Your subscriber data will never be exported, sold, rented, or used in any way by Synopticom. It is your data, and we will protect it to the very best of our abilities.

Terms and conditions

Customer access to their data

►    All accounts in good standing will always have access to their data.

Synopticom staff access to your data

►    Only administrators and customer/technical support managers have access to customer data. Our staff will not access your data, grant access to third parties or otherwise disseminate your data. If you open a support ticket, hire our consulting services, call our telephone support then an administrator (or support manager) may log into your account for the purpose of troubleshooting & correcting the reported issue or performing their contracted task.

Requests to permanently remove data

►    A written request to permanently remove all response data from a survey will be answered in no more than 2 business days. Synopticom will reply with written confirmation that all files, database records and backups of this data have been destroyed. Data cannot be recovered after this is performed. Canceling your account will also allow you to delete all your own data at any time. Upon cancellation you will have 10 days before the data is purged from our systems.

User Accounts

►    You are responsible for maintaining the security of your account and password. We cannot and will not be liable for any loss or damage from your failure to comply with this security obligation.
►    You may not use the Service for any illegal or unauthorized purpose. You must not, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).

Anti SPAM Policy

►    Synopticom expressly forbids SPAM (the term “SPAM” meaning the sending of unsolicited e-mail to parties unknown to the sender). Synopticom has a zero tolerance SPAM policy. Any customer found to be using Synopticom for SPAM will have their account subject to immediate termination.
►    Synopticom may only be used in connection with e-mail lists for which recipients have voluntarily registered. Using Synopticom to send e-mail to an address you obtain without the consent of such addressee is a violation of the Synopticom Terms of Use. You may not import any e-mail addresses to your list that have not chosen to receive your mailings. You may only send e-mail to customers that have willingly signed up to receive your mailings. If Synopticom receives complaints about your list, your account is subject to immediate termination. You may not send mail under any company or organization name other than your own and/or with fraudulent header or source information.
►    We cannot and do not, monitor, censor or edit the contents of email messages sent using our system. Users alone are responsible for the contents of their messages and the consequences of any such messages. We do not assume any responsibility or liability for messages or other content that is created by our users. You may not send, post, distribute or disseminate any defamatory, obscene, or otherwise unlawful messages, material or information, including another person’s proprietary information (including trademarks, trade secrets, or copyrighted information) without express authorization from the rights holder.
►    We will cooperate with legal authorities in releasing names and IP addresses of users who are involved in SPAM or other illegal activities.

Free Account, Payments, Refunds, Upgrading

►  Synopticom accept instant online payments only for Survey tool and services applied to Survey tool product. All other products usage and services are under separate agreement and direct invoicing as well as payments are applied.
►  You have the option of utilizing the Free Account to trial the software. The Free Account does not expire unless until it is expressly canceled. You can upgrade to any of the paid licenses at any point of time. An upgrade from the Free Account to any paying plan will end your Free Account. You will be billed for your first month immediately upon upgrading. Once the Free Account is upgraded to a paid license, it cannot be reverted to a free account.
►    After upgrading to a paid account, there is a 30 Day Money Back Guarantee. This guarantee is valid starting the day that you INITIALLY upgrade your account. If you are not satisfied with the service for any reason, you may submit a request to have your payment refunded.
►    The Service is billed in advance on a monthly or annual basis, depending upon the license you purchase and is non-refundable. There will be no refunds or credits for partial months of service, upgrade/downgrade refunds, or refunds for months unused with an open account.
►    Under circumstances you can apply for payment via direct account with delay.
►    All fees are exclusive of all taxes, levies, or duties imposed by taxing authorities, and you shall be responsible for payment of all such taxes, levies, or duties, excluding only appropriate taxes of the republic of Lithuania.
►    For certain Synopticom licenses overage charges for excess survey responses may apply. The details of these overage charges will be explicitly stated on the pricing details page. If overages are incurred, you will receive an invoice via email and your credit card will be charged.
►    For any upgrade in plan level, your credit card that you provided will automatically be charged the new rate on your next billing cycle.
►    Downgrading your Service is not permitted.
►    Synopticom reserves the right to change our license fees upon 30 days notice from us. Fee change notices may be posted to the Service or on the website.


►    You are solely responsible for properly cancelling your account. An email or phone request to cancel your account is not considered cancellation. You can cancel your account at any time by clicking on the My Account link in the global navigation bar at the top of the screen. The Account screen provides a simple cancellation link.
►    All of your Content will be immediately deleted from the Service upon cancellation. This information can not be recovered once your account is cancelled.
►    If you cancel the Service before the end of your current paid up month, your cancellation will take effect immediately and you will not be charged again.
►    Synopticom, in its sole discretion, has the right to suspend or terminate your account and refuse any and all current or future use of the Service, or any other Synopticom service, for any reason at any time. Such termination of the Service will result in the deactivation or deletion of your Account or your access to your Account, and the forfeiture and relinquishment of all Content in your Account. Synopticom reserves the right to refuse service to anyone for any reason at any time.

Title and Intellectual Rights

►    So long as User is in compliance with the Terms of Use, including but not limited to, payment for the Service, all rights, title and interest to any and all work produced and created by user pursuant to or in connection with the use of the Service shall vest in the User.
►    If User is in breach of the Terms of Use, User is not entitled to any Intellectual Property Rights until such breach is cured.

General Conditions

►    We provide space for hosting surveys, but make no implied or express warranties about the reliability of this space or related services. We are not responsible for any deletion, alteration, or loss of surveys or results due to network or system outages, file corruption, accidental deletion, incompatibilities or any other reasons. We make no guarantees as to server reliability, speed, or consistency, and cannot be held liable for such.
►    We make no guarantee of the accuracy, correctness, or completeness of any information on these web pages, surveys, databases, or results and are not responsible for any errors or omissions arising from the use of such information; any failures, delays, or interruptions in the delivery of any content or services contained on our servers; or losses or damages arising from the use of the content or services provided by us.
►    You agree to indemnify us against any and all claims and expenses, including attorneys’ fees, arising from the use of this service. This expressly includes your responsibility for any and all liability arising from the violation or infringement of proprietary rights or copyrights and any libelous or unlawful material contained within your survey.
►    Verbal, physical, written or other abuse (including threats of abuse or retribution) of any Synopticom customer, employee, member, or officer will result in immediate account termination.
►    For Surveys sent in connection with the Products, you acknowledge and agree that Synopticom may add an identifying footer stating “Powered by Synopticom” or a similar message. Any explicit attempt to remove this (html, javascript, css) is a violation of the Terms of Service.
►    In your use of the Products, you agree to represent you or your organization accurately and will not impersonate any other person, whether actual or fictitious.
►    In using the varied features of the Products, you may provide information about yourself or your employer (such as name, contact information, or other registration information) to Us. We may use this information and any technical information about your use of the Products to tailor its presentations to you, facilitate your movement through the Product, communicate separately with you or publish the fact that you are a user of our services.
►    All correspondence with The Company should be addressed to: UAB “Synopticom” Savanorių pr. 1, LT-03116 Vilnius, Tel: +370 5 250 0187 Mob. +370 655 69098, This agreement is subject to the laws the Republic of Lithuania sn EU.
►    All inquiries related to billing and credit card charges should be made in writing to UAB “Synopticom” Savanorių pr. 1, LT-03116 Vilnius, Tel: +370 5 250 0187 Mob. +370 655 69098, The Terms of Use constitutes the entire agreement between you and Synopticom and govern your use of the Service, superceding any prior agreements between you and Synopticom (including, but not limited to, any prior versions of the Terms of Use).
►    We reserve the right to amend or change these guidelines at any time, without notice.

Prohibited Uses

►    Illegal Activities – Any activity which violates local, state, federal or international law. Examples include: Posting or disseminating illegal material (such as child pornography or obscene material.)
►    Security – Attempting to gain unauthorized access to any network; attempting to disrupt network services or services of external networks using the Service; attempting to gather third party personal information without consent. Examples include: DoS attacks, computer virus distribution or the transmission of any other software or application that contains features harmful to any network.
►    Bandwidth, Data Storage and Other limitation – Use of the network infrastructure and service in a manner that puts an excessive burden on the limitations of the network.


►    Any violation of the Terms of Use constitutes grounds for immediate termination of a user account without notice or refund. Upon such termination, We shall have no liability or responsibility to you or any third-party.

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